Canadian Probiotics Try To “Go Viral” with Twitter Giveaway

FOR IMMEDIATE RELEASE – December 20, 2009

VANCOUVER, B.C., CANADA – This January, Canadian consumers of natural health products will see two things they’ve never seen before. Canada’s first Probiotic Gum, AND a major health product Twitter giveaway.

CulturedCareTM educational director Lucretia Schanfarber thinks the timing is right for the Canadian natural health product industry to start leveraging social media marketing through sites like twitter and facebook.

“We’re going to try something the industry hasn’t done before. We’re giving away 1000 packages of our new Probiotic Gum on Twitter. Best case scenario is that we create a sizable word of mouth buzz for our product launch, and forge new channels for customer engagement that would be impossible through traditional methods.”

Worst case scenario?

“I guess the worst case scenario is that nobody notices or cares and that the campaign flops.”

But she’s quick to add, “Our probiotic gum is backed by science, has clear benefits, and is distributed by a reputable national brand. There’s a very smart, passionate natural health community online and we’re confident that as we connect with these folks our message and product will be well received… and shared.”

If the campaign succeeds, it will be a marketing milestone for an industry that is just beginning its entry into social media marketing.

The CulturedCareTM FREE GUM Twitter Giveaway begins January 7, 2010.
Details at

Find CulturedCare on Twitter:

Contact Information

Lucretia Schanfarber

Communications Director
CulturedCare TM Probiotic Gum with BLIS K12 TM
1-800-931-4247 or 250-285-2213